Tuesday, 22 February 2011

Prairie Hopheads Unite

Untie me from the ale, bland as over-produced beer commercials, and set me free to wander amongst rich flavours and aromas, pub to pub, under land of living-skies.



The great thing about going for a brew after a long, drawn-out work week, aside from our uncanny ability to unwind with ease after a few tilts of the pint, is the way we can quickly become beer critics.

Talking about the beer we enjoy amongst the odd comment about the preceding week, makes for an equally enjoyable week-end.

Why then, is there an overload of mass produced beer products, at least in the prairie provinces, all of which tasting the same as the other? For the life of me, I can't imagine finding something new to say about the same old bland, make-it-for-everybody beers on the shelves of the off-sale. It's like talking about the week that was, and there were no difference from one week to the next. BLAND.BORING. For some reason we accept it, as is.

Blue-collar, working-for-the-weekend men and women can't be all that much different in this part of the country, from their Eastern and Western counterparts... or can they? At least there is variety in those regions.

Not to put a negative spin on a blog that will be for the better part a positive thing, discovering new brews to quench the thirst for variety, and discussing their finer points. Therein lies the problem. If a common definition for variety is labelled to four beers, how difficult it will be to scrap off the foam, and go deeper to find a river of flowing goodness.

Challenge accepted. A call to arms.

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